KFIR ELROM

CEO

CATHETRIX founder Kfir Elrom is a veteran computer scientist and Microsoft network engineer.

Kfir is a serial entrepreneur and inventor. Among others, he founded Androphin, a company that specializes in medical innovation and has more than five patents pending.

For the past 20 years, Kfir has been involved in business innovation in the defense industry. He joined the world of medical entrepreneurship in the field of medical devices about 10 years ago and holds a number of global patents in the field. He is a gadget lover who lives and breathes technology, thinks creatively about new things, pursues interesting ideas and writes patents.

Kfir believes that the Cathetrix product will improve quality of life for patients and save a great deal of money for healthcare systems around the world.

TAL HADASS

Chief Marketing Officer

Tal Hadass is an experienced business manager with more than 25 years of experience in business management and development.

Tal managed Bar-Ilan University’s economic company for about 10 years, following which he was a senior manager in companies in the field of construction and infrastructure and in the field of education. He has also served as an advisor to the Israeli health minister.

Today, Tal, who has an M.A. in political science and communications from Tel Aviv University, is one of the owners of the College of Health and Behavioral Sciences, which deals mainly with education in the paramedical field.

Robert Baum

Director of Marketing

Robert Baum is a seasoned international marketing expert with more than 40 years of experience in the global market.

Robert oversees business development of new markets in Europe, Asia and Latin American, including recruiting distributors and working with medical device companies and hospitals.

Rami Hazan

Director of Quality Assurance and Regulatory Affairs

Rami Hazan has over 30 years’ experience, holding senior quality assurance positions in various medical devices and hi-tech companies.

Rami leads CATHERTIX’s regulatory and quality assurance efforts. He has gained much experience in managing quality assurance and regulatory affairs for medical device companies and worked as consultant.

Prior to joining CATHERTIX, Rami was the Director of Quality Assurance and Regulatory affairs at Notal Vision and VP Quality Assurance and Regulatory affairs at Impliant. He has also worked in this field in the following companies: Spirocor (Cardiometer), Given Imaging, Mennen Medical and Teledata Communication.

Rami holds an M.Sc. degree in Quality Assurance & Reliability from the Technion Israel Institute of Technology and a B.Sc. in Mechanical engineering.

Ilanit Zagron

Administration and Logistics Manager

Ilanit Zagron is responsible for management and oversight of the logistics and administration function of CATHETRIX. She oversees the company’s presentations in medical equipment trade fairs around the world and oversees procurement.

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